Case Study:
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything. Read More

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Project Profile:
Anonymous Pumps Out Lexus Hybrid Spot for Team One
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus' line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker's foresight. Read More
Project Profile:
Calabash Animation animates Captain Night Night for Frosted Cheerios
Calabash Animation just completed animation work for Frosted Cheerios that brings to animated life Captain Night Night, a zany wrestling character that spends his time trying to jostle a live action teenager back to bed. As the teen tries to get out of bed, Captain Night Night tries to wrestle him back to bed. Read More
Project Profile:
Asylum and Smuggler Change Life Into Art for Samsung Mobile
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold(r) II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile's overarching campaign to show off the innovative and practical uses for their smart phones in everyday life. Read More
Featured News:
Joachim Back's The New Tenants Wins Oscar - VFX by SMNY
Joachim Back's The New Tenants took home an Oscar last night in the best Live-Action Short category. With VFX and Finishing courtesy of Smoke & Mirrors New York (SMNY), The New Tenants tells the terrifying story of two men who move into an apartment and discover its cursed history through a disturbed cast of neighbors. Read More
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Smoke & Mirrors Teaches R-E-S-P-E-C-T for Ogilvy
Smoke & Mirrors New York (SMNY) Lead VFX/Inferno Artist Nic Seresin, in collaboration with Ogilvy, and Smith & Jones Director Ulf Johansson, created the post and VFX for a hysterical Capri Sun campaign. In each of the four :30s, SMNY playfully transforms a child into an animal or object, showcasing the studio's ability to seamlessly manipulate live-action footage with VFX. Read More

Eat Pray Love Used Final Cut Studio In Post-Produ...
Editor Bradley Buecker trusted Final Cut Studio to edit 422,000 feet of film! Read More
 
Rise|FX Electrifies Zeus's Lightning Bolt in ...
Although the entire Percy Jackson film is chock-full of fantastic visual effects, the last sequence on Mt. Olympus is when the lightning bolt takes center stage. The lightning bolt was a complex design, with the look of moving plasma, a w... Read More
 
Capturing Moving Cars with AJA Ki Pro and the ARR...
When AJA Video Systems first announced the Ki Pro portable digital recording device, it was met with great enthusiasm and won six major industry awards. Director of Photography (DoP) Timo Plogstedt discovered these benefits and more when rec... Read More
 
MAXON R12 Announced
MAXON R12 is here http://maxon.net Read More
 
DigiEffects DEPTH for After Effects
Digieffects, a developer of popular visual effects plugins,today announced that Depth is immediately available for purchase.Depth, a plugin for After Effects, easily converts an entire AfterEffects composition into a depth map. Available for $49 ... Read More
 

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Lit Post "Goes the Extra Mile" for Digital Intermediate on Alice in Chain's Latest Music Video - "Your Decision" Video Topped Play on MTV2
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yU+Co Teams With Agency DraftFCB For 2010 Census Campaign - Design/Visual Effects Studio Creates Massive Campaign Encompassing TV, Print, Outdoor and Online
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MAXON DELIVERS RELEASE 12
In Hollywood, there is little doubt that MAXON's CINEMA 4D is the 3D motion graphics artist's best friend. For years, I've been telling you about how easy it is to use, what brilliantly stunning images it produces, how quickly it renders through projects, it's offering of dynamic animation, and, most recently, about its increasingly powerful set of motion graphics tools which fit neatly into production pipelines. So, what could possibly be better than all that has come before? Plenty. Read More
Content Insider #148 - The iGen
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it. Read More
eBay Essential Training: Proxy Bidding
In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding. Read More
Insider #149 - Game Demographics
The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers." Read More
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