CUT + RUN FOLLOWS THE LIGHT WITH THE FORD FOCUS This latest spot for Ogilvy, showcases the attraction of the Ford Focus. "White & Orange" was directed by Vaughan Arnell of production company Serious Pictures and edited by Leo King of Cut + Run, and began airing earlier this month. ...Read More »
Blur Studio Reels In Animation for Goldfish Crackers Campaign Blur Studio recently completed a ten-spot series of commercials for Pepperidge Farm Goldfish crackers via Young & Rubicam, NY. The campaign is entirely computer generated and was directed by Blur's Leo Santos. ...Read More »
Buster Design Creates Show Open for DJ AM's MTV Series, "Gone Too Far" MTV's "Gone Too Far" documentary series features the late Adam Goldstein, aka DJ AM, counseling other addicts in recovery, as he, himself, had dealt with his own addiction problems. "I got so lost in my disease, I was gone," he once said. ...Read More »
Asylum Helps Draw The Porsche Family Tree Asylum, in collaboration with ad agency Cramer-Krasselt/Chicago and @RadicalMedia Director Jeff Zwart, completed a major VFX feat for a new TV spot introducing the Porsche Panamera - the first four-seat sports car from the iconic carmaker. The elaborate, technically challenging commercial was the perfect showcase for Asylum's vast VFX capability. ...Read More »
Bonfire and Phoenix Editorial Create Short Film for IDEO's 'Living Climate Change' Initiative Sister companies Bonfire and Phoenix Editorial announced that they have collaborated with global innovation and design firm IDEO on the welcome video for the Living Climate Change website: www.livingclimatechange.com, an initiative developed by IDEO. In the short, directed by IDEO design director and associate partner Roshi Givechi, company CEO Tim Brown asks what role design can play in the challenges we face with climate change. ...Read More »
FlickerLab Animates George W. Bush Address For Michael Moore's "Capitalism: A Love Story " For a fifth time, FlickerLab has teamed with Academy Award-winning Director Michael Moore, and created a minute-long animated segment, Chicken Little, for his latest feature Capitalism: A Love Story. Opening in New York and Los Angeles Sept. 23 and in theaters nationwide October 2nd, the film explores the root causes of the global economic meltdown and takes a sardonic look at the corporate and political shenanigans that plunged the world into the current financial crisis. ...Read More »
Indie Filmmakers Find Partner in Post Production at Monaco Labs Indie filmmakers are on a roll. The number of high-quality indie films produced annually continues to grow dramatically within the US, and this growth extends throughout the world as well, from Mumbai to Soho, to New York, LA, Korea, and Jakarta. International Film Festivals abound, with indie filmmakers being acknowledged for the quality content and execution of their films. And the growth of the indie filmmaker community is taking off with help from the numerous film schools who are using the latest digital cinema technologies in their curriculum. ...Read More »
motion504 Invents Kinetic Type for AICP Minnesota Show Reception Sponsor Reel Minneapolis broadcast design & animation studio motion504 recently completed the reception sponsor reel for the Minneapolis screening of the AICP Show: The Art & Technique of the American Commercial, which takes place tonight at the Guthrie Theater. ...Read More »
When Eyeball and Momix Combine, "Art Expands" for Target's "Art for All" Project Dressed in brilliant red and vibrant white body suits, five Momix dancers fold, unfold and refold themselves into a swirl of origami-like patterns in "Art Expands (:60)," motion designer Eyeball's third inspired project for Target's "Art for All" video installation series, which is displayed on giant LED screens outside the Staples Center, in downtown Los Angeles. ...Read More »
Shooters Post & Transfer Creates 'Defining Moments' For MASN Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA. ...Read More »
BOND Audio Sounds Good With New Heineken Beer Campaign Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight. ...Read More »
FlickerLab Creates 13 Hours of Animation For Hooked on Phonics For the first time in 20 years, Hooked on Phonics(r), has redesigned its flagship product, Learn to Read, and incorporated some of the latest reading and literacy research into proven lesson strategies and reading activities designed to teach children fundamental reading skills. ...Read More »
CUT + RUN'S STEVE GANDOLFI AND SAM JONES GIVES IT THE HULA HOOP Steve Gandolfi and Sam Jones recently edited two spots for Mark Denton of Coy! Communications and Publicis London for the launch of Hula Hoops latest TV Campaign. ...Read More »
3ality Digital to Showcase Integration of Visual Effects and Live-Action 3D at SIGGRAPH 2009 At the SIGGRAPH 2009 show in New Orleans, 3ality Digital will show the integration of CG special effects with live action 3D with the presentation of footage from NBC's "Chuck vs. The Third Dimension,"what the company says is the first episode of a scripted television show captured in live action digital 3D. The screening will take place Thursday August 6 (6:30 - 9 p.m., Room 260) and Friday August 7 (10 - 11:30 a.m., Room 271). ...Read More »
Autodesk Debuts Autodesk Maya 2010 at SIGGRAPH 2009 At SIGGRAPH 2009, Autodesk, Inc. announced it has unified its Autodesk Maya Complete 2009 software with its Autodesk Maya Unlimited 2009 feature set, to come up with Autodesk Maya 2010. The solution combines matchmoving, compositing and rendering in a single unified workflow. ...Read More »
PNY's Carl Flygare talks graphics cards at SIGGRAPH09 By John Virata Graphics cards play a central role in the creation of animation and special effects that artists see annually at the SIGGRAPH show (in New Orleans this year) and what consumers seem to desire more of in their daily exposure to digital entertainment, be it via the movies, video games, ride simulators, even TV. Over the last several years, artists have been pushing the envelope in what they can create with the tools that are available to them. ...Read More »
SUPERFAD CRAFTS EXPLOSIVE SUMMER X GAMES 15 INTEGRATED CAMPAIGN To ignite anticipation for the 2009 Summer X Games, Superfad lit the fuse on an explosive integrated campaign that celebrates the best extreme athletes in the world. Continuing its work with the Martin Agency on the "Original Works of Sport" campaign, this new round features a wide reach with print and television spots and other elements to be rolled out this summer. ...Read More »
NTROPIC GETS ITS SMOKEY ON WITH NEW "BONFIRE" PSA Summer is camping season and a high-risk time for fires, nine out of 10 of which are caused by human carelessness. With fire prevention in mind, DraftFCB tapped Director Jason Zada of Tool of North America and visual effects company Ntropic to create a new Ad Council-sponsored PSA called "Bonfire". ...Read More »
PMcD Design Creates Original Show Branding/Promo Campaign For Fox Reality Channel If you're a fan of reality television, then you've no-doubt seen pixelation -- the technique networks often use to hide questionable content. Award-winning design house PMcD Design, part of the transmedia branding and design group LORI PATE+, has referenced that technique to create a comprehensive branding and promotional tool for Fox Reality Channel's original programming. ...Read More »
Tronic Studio Gives Pixels Life By Len Stein A tiny 3D purple pixel appears at the far edge of vision, then tumbles maniacally toward the viewer while issuing a Yahoo- esque yodel from its embedded speaker to open "Purple Hunt" (:30 and : 15s), a frenetic spot promoting an online code breaking game for Yahoo Philippines. The all CG spot was produced for Ogilvy, Singapore, by creative collaborative Tronic Studios ...Read More »
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iTech SolarVoice 908
Bluetooth headsets have become more and more popular throughout the years and now more and more cell phones have been able to take advantage of this technology. In this review we'll be looking at a brand new Bluetooth headset from iTech, the SolarVoice 908, one of the first solar charging headsets on the market. Read More
Content Insider 134 - Flash
Thank goodness you're a pack rat! You know, have to grab, keep everything that flies by...ok everything except that report or news item or YouTube yuck you saw last week and now desperately need. Can't find it it save your behind. And still you don't have enough storage...there are new worlds to conquer, new worlds to destroy or take home with you. Don't worry Flash will always be there for you Dale!!!! Read More
War Dogs of the Pacific
On this Veteran's Day 2009, as we honor those who served and gave their lives for America, there are stories about man's best friend being told by those who fought alongside their "War Dogs of the Pacific." Most Americans have no idea that dogs were trained to sniff out the enemy during World War II, 549 to be exact fought with the U.S. Marines on Guam, Saipan, and other battlegrounds of the Pacific Theater. Read More
Microsoft ships Windows 7- should you buy it?
Did you hear? Microsoft is releasing a new version of Windows - should you buy it? Windows 7 is here. In this article you will find out if Windows 7 is worth the wait and whether or not you should upgrade. Or is Windows 7 just another Vista? Read More
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