ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth? By Tim Kolb
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
yU+Co Teams With Agency DraftFCB For 2010 Census Campaign
In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting. . . well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages.
...Read More »
Hybrid Production Boutique DETOX Launches with Integrated Campaign for Henson Alternative
DETOX, a brand-new hybrid production boutique in New York, has officially launched. Headed by Founder/Creative Director Barney Miller, alongside experienced industry pros Rachelle Way, Head of Production, and Alice Mintzer, Creative Development, DETOX features a roster of top creative and emerging talent whose professional backgrounds span the spectrum of production and post.
...Read More »
FuseFX Taps Nuke For Extensive VFX on Showtime's "United States of Tara"
When Burbank-based visual effects studio FuseFX began working on the new season of Showtime's "United States of Tara," it turned to Nuke, The Foundry's powerful compositing application, to facilitate the extensive green screen effects required for a series about a woman with a multiple personality disorder.
...Read More »
Anonymous Pumps Out Lexus Hybrid Spot for Team One
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus' line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker's foresight.
...Read More »
Loyalkaspar Teams With Agency Brooklyn Brothers For Cable Provider Insight Communication's Ten-Spot Branding Campaign
When ad agency The Brooklyn Brothers approached New York-based design and story-driven creative engagement studio, Loyalkaspar, about collaborating on a campaign for Insight Communication, the U.S's ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), they knew it would be a test on a number of levels. Not only was the idea creatively challenging, but given the project's budget restrictions it would also force them to rethink how to achieve the spectacular results the concept demanded.
...Read More »
Calabash Animation animates Captain Night Night for Frosted Cheerios By John Virata
Calabash Animation just completed animation work for Frosted Cheerios that brings to animated life Captain Night Night, a zany wrestling character that spends his time trying to jostle a live action teenager back to bed. As the teen tries to get out of bed, Captain Night Night tries to wrestle him back to bed.
...Read More »
Asylum and Smuggler Change Life Into Art for Samsung Mobile
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold(r) II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile's overarching campaign to show off the innovative and practical uses for their smart phones in everyday life.
...Read More »
Joachim Back's The New Tenants Wins Oscar - VFX by SMNY
Joachim Back's The New Tenants took home an Oscar last night in the best Live-Action Short category. With VFX and Finishing courtesy of Smoke & Mirrors New York (SMNY), The New Tenants tells the terrifying story of two men who move into an apartment and discover its cursed history through a disturbed cast of neighbors.
...Read More »
Smoke & Mirrors Teaches R-E-S-P-E-C-T for Ogilvy
Smoke & Mirrors New York (SMNY) Lead VFX/Inferno Artist Nic Seresin, in collaboration with Ogilvy, and Smith & Jones Director Ulf Johansson, created the post and VFX for a hysterical Capri Sun campaign. In each of the four :30s, SMNY playfully transforms a child into an animal or object, showcasing the studio's ability to seamlessly manipulate live-action footage with VFX.
...Read More »
The Hot Seat: Superfad and Athletico Take Shakira on a Wild, Animated Journey with Popular Auto Maker
Superfad has just produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.
...Read More »
Company 3 Teams with Murakami, McG and Backyard for 'Pop Life' Exhibit
Company 3 recently worked on the short film "Akihabara Majokko Princess" in collaboration with McG, Backyard Productions and internationally renowned artist Takashi Murakami. A celebration of Japanese anime culture, the four-minute film features actress Kirsten Dunst as a magical anime princess singing a cover of the1980s musical hit "Turning Japanese" by The Vapors.
...Read More »
Asylum Delivers Unwanted Package for Teleflora
Just in time for Valentine's Day, Asylum, under the guidance of lead animator Mike Warner and lead inferno artist Rob Trent, with Go Films Director Tim Hamilton and Fire Station, created a nefarious cluster of anthropomorphic flowers promoting Teleflora's beautifully hand-arranged bouquets.
...Read More »
Calabash Animation's Short Film, "Botnik" Wraps Up Film Festival Run
"Botnik," the animated short produced by Calabash Animation and directed by Calabash's Jacqueline Smessaert-Brennan wrapped up its film festival run at the end of 2009 with appearances at Filmstock in Luton, UK; Tallgrass Film Festival, Wichita, KS; and the Ojai-Ventura International Film Festival, Ojai, CA.
...Read More »
In Hollywood, there is little doubt that MAXON's CINEMA 4D is the 3D motion graphics artist's best friend. For years, I've been telling you about how easy it is to use, what brilliantly stunning images it produces, how quickly it renders through projects, it's offering of dynamic animation, and, most recently, about its increasingly powerful set of motion graphics tools which fit neatly into production pipelines. So, what could possibly be better than all that has come before? Plenty.
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NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it.
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In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding.
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The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers."
Read More
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ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
Lit Post "Goes the Extra Mile" for Digital Intermediate on Alice in Chain's Latest Music Video
Digital Intermediate post house Lit Post recently completed a music video for rock group Alice in Chains as part of the legendary group's recent comeback after more than a decade's absence from the music scene.
...Read More »
yU+Co Teams With Agency DraftFCB For 2010 Census Campaign
In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting. . . well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages.
...Read More »
Hybrid Production Boutique DETOX Launches with Integrated Campaign for Henson Alternative
DETOX, a brand-new hybrid production boutique in New York, has officially launched. Headed by Founder/Creative Director Barney Miller, alongside experienced industry pros Rachelle Way, Head of Production, and Alice Mintzer, Creative Development, DETOX features a roster of top creative and emerging talent whose professional backgrounds span the spectrum of production and post.
...Read More »
FuseFX Taps Nuke For Extensive VFX on Showtime's "United States of Tara"
When Burbank-based visual effects studio FuseFX began working on the new season of Showtime's "United States of Tara," it turned to Nuke, The Foundry's powerful compositing application, to facilitate the extensive green screen effects required for a series about a woman with a multiple personality disorder.
...Read More »
Anonymous Pumps Out Lexus Hybrid Spot for Team One
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus' line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker's foresight.
...Read More »
Loyalkaspar Teams With Agency Brooklyn Brothers For Cable Provider Insight Communication's Ten-Spot Branding Campaign
When ad agency The Brooklyn Brothers approached New York-based design and story-driven creative engagement studio, Loyalkaspar, about collaborating on a campaign for Insight Communication, the U.S's ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), they knew it would be a test on a number of levels. Not only was the idea creatively challenging, but given the project's budget restrictions it would also force them to rethink how to achieve the spectacular results the concept demanded.
...Read More »
Arizona State University's College of Liberal Arts and Sciences wins CINE Gold Eagle Award for Surviving the Big Fall
"Surviving the Big Fall," a video produced by ASU's College of Liberal Arts and Sciences that encourages freshmen to seek help from an advisor, is being recognized with a prestigious CINE Gold Eagle Award. CINE is a national competition that celebrates excellence in film, video and media arts.
...Read More »
Calabash Animation animates Captain Night Night for Frosted Cheerios
Calabash Animation just completed animation work for Frosted Cheerios that brings to animated life Captain Night Night, a zany wrestling character that spends his time trying to jostle a live action teenager back to bed. As the teen tries to get out of bed, Captain Night Night tries to wrestle him back to bed.
...Read More »
Asylum and Smuggler Change Life Into Art for Samsung Mobile
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold(r) II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile's overarching campaign to show off the innovative and practical uses for their smart phones in everyday life.
...Read More »
Joachim Back's The New Tenants Wins Oscar - VFX by SMNY
Joachim Back's The New Tenants took home an Oscar last night in the best Live-Action Short category. With VFX and Finishing courtesy of Smoke & Mirrors New York (SMNY), The New Tenants tells the terrifying story of two men who move into an apartment and discover its cursed history through a disturbed cast of neighbors.
...Read More »
Smoke & Mirrors Teaches R-E-S-P-E-C-T for Ogilvy
Smoke & Mirrors New York (SMNY) Lead VFX/Inferno Artist Nic Seresin, in collaboration with Ogilvy, and Smith & Jones Director Ulf Johansson, created the post and VFX for a hysterical Capri Sun campaign. In each of the four :30s, SMNY playfully transforms a child into an animal or object, showcasing the studio's ability to seamlessly manipulate live-action footage with VFX.
...Read More »
Dancing Diablo Creates The Earth in Six Days, Putting A New Spin On The Planet In A Charming Animated Spot
Recently, Dancing Diablo was given a week to create the earth - as well as an eclectic galaxy of animated iconic elements that interact with it - for a :30 national brand spot for The University of North Carolina at Chapel Hill and marketing agency Capstrat entitled "Minds On A Mission."
...Read More »
The Hot Seat: Superfad and Athletico Take Shakira on a Wild, Animated Journey with Popular Auto Maker
Superfad has just produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.
...Read More »
Company 3 Teams with Murakami, McG and Backyard for 'Pop Life' Exhibit
Company 3 recently worked on the short film "Akihabara Majokko Princess" in collaboration with McG, Backyard Productions and internationally renowned artist Takashi Murakami. A celebration of Japanese anime culture, the four-minute film features actress Kirsten Dunst as a magical anime princess singing a cover of the1980s musical hit "Turning Japanese" by The Vapors.
...Read More »
The Embassy Receives Visual Effects Academy Award Nomination for "District 9"
The Embassy Visual Effects is pleased to announce that its work on director Neill Blomkamp's "District 9" was nominated for an Academy Award(r) for Best Visual Effects.
...Read More »
Asylum Delivers Unwanted Package for Teleflora
Just in time for Valentine's Day, Asylum, under the guidance of lead animator Mike Warner and lead inferno artist Rob Trent, with Go Films Director Tim Hamilton and Fire Station, created a nefarious cluster of anthropomorphic flowers promoting Teleflora's beautifully hand-arranged bouquets.
...Read More »
Calabash Animation's Short Film, "Botnik" Wraps Up Film Festival Run
"Botnik," the animated short produced by Calabash Animation and directed by Calabash's Jacqueline Smessaert-Brennan wrapped up its film festival run at the end of 2009 with appearances at Filmstock in Luton, UK; Tallgrass Film Festival, Wichita, KS; and the Ojai-Ventura International Film Festival, Ojai, CA.
...Read More »
